Our History

A man and woman standing next to each other.

A Dynamic Duo

With 26 years of real estate experience between them, Dan Easterby and Genelle Rich-Easterby built a real estate team to serve a community they feel very connected to. They couldn’t be more at home in an industry so vivacious and quality-driven, surrounded by energetic and talented fellow Keller Williams agents. As everyone knows, location matters. When building the foundation of a real estate business, it is vital to be familiar with the area you are working in. Yet, to have deep affection and personal knowledge of it as well is a bonus.

Dan Easterby has called Big Bear his home for 37 years. His parents owned a forestry cabin, and he grew up surrounded by the beauty of the San Bernardino Mountain region. He raised two children in Big Bear and has been a local business owner for over 26 years. It is no surprise that Dan is strongly dedicated to the territory.

Likewise, having been a Big Bear local for over 20 years, Genelle Rich-Easterby has a fondness for the area in large part because it is where she and Dan first met. Because of their combined love for Big Bear and their sentimental attachment, owning a business there made perfect sense. Working together as real estate agents for Keller Williams was just the beginning.

Building a Great Team

Dan and Genelle's intention was to add one more agent to have a team of their own, but their budding agency quickly grew to five. They realized that having a diverse group of agents could better help people achieve their dreams of owning a home or cabin in Big Bear. Now, they have a full-service team that monitors current market conditions, offers the highest level of service (from professional photos to marketing campaigns), and is one of the top-producing teams in the valley, with specific buyer and seller agents to serve their clients’ every need.

For buyers, Easterby and Associates is a leading-edge force when it comes to writing strong offers in today’s market. Their team provides support throughout the whole process, no matter if it’s the first purchase or the one-hundredth one. They will advise on the best way to win the acquisition and remain in close contact to answer questions and serve their clients as best they can.

Sellers benefit from the fact that Easterby and Associates belong to the local and regional MLS, so listings are syndicated to over 100 virtual websites to connect with buyers looking for their dream homes. The team provides free market analysis with a strategic plan for selling each home, plus additional services such as staging and decluttering to ensure the home is picture-perfect before it hits the market. Easterby and Associates will “…make your buyer fall in love with your home before they even step foot in the door.”

A logo of the company easterby and associates.
A man and woman sitting next to a dog.

Together in Business

Not only do Dan and Genelle love what they do and have a legendary partnership, but there is evidence that their work is making a difference. Genelle was the recipient of the 2019 Rookie of the Year award, and in 2021, the company was recognized of the Top 10 Keller Williams producing teams in the region.

“We realized on the way that our business helps to support our community by using the local services of landscapers, photographers, plumbers, painters, hardware companies, paint stores, electricians, HVAC companies, contractors, trash haulers, and agents alike.”

When a long and successful career is behind them, Dan and Genelle intend to retire together one day in their beloved mountain home.

“We enjoy providing the very best to a community that we dearly love.”